<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Today, some campaigns give the reader just a fraction of the information, but the best approach is to leave just enough information for the target audience to work out the core message and get the satisfaction of doing this. It is a relationship. Saying ‘Cancer cures smoking’ is far more effective than saying ‘Do not smoke, it will kill you.’
That’s what makes it click.