<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

There’s no need to go into complex market research analysis or sociodemographic categories in any detail. This is all about drawing on your knowledge of people in your life, or even people in movies, on TV, or online. You want to distill the essential characteristics of the specific types of people so you can find a common ground in terms of their attitudes and beliefs.