<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

The wit (not humor) creative angle: Humor is very subjective, but wit is universal. A good play on a word or phrase or a twist in meaning can be very effective, but make sure it works for your audience as well as for you. Those who don’t get it are not in the target audience, so it’s risk-free.