The most fundamental thing you can do in advertising is tell the truth. And the truth is the most powerful strategy you can employ. What you have to do is find a funny and engaging way of doing it.
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Posted on October 9, 2013 by Joshua Smith
Tags: advertising, bbh, branding, briefs, business model, copywriting, creativemornings, graphic design, marketing, misconceptions, persuasion, product design, sir john hegarty, user experience, web design
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