<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

The Japanese liquor industry is a great example of how to emotionalize packaging, since culturally the Japanese have always been highly artistic and have carried this sensitibility over into the world of product enhancement. Each time I travel to Japan, I visit the food section of deparment stores for inspiration.

Emotional Branding by Marc Gobé