<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

The before and after creative angle: Show how greatly life is improved with the product or service you’re promoting by comparing life before (miserable) with life after (joyous). It’s all about offering to solve big problems in people’s lives, and applies only where the problem is perceived to be serious enough to spoil the reader’s quality of life.