<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Selling, as a profession and as a function, is slowly sinking. Today most products and services are bought, not sold. And branding greatly facilitates this process. Branding ‘pre-sells’ the product or service to the user. Branding is simply a more efficient way to sell things.