Part of the attraction of the (airline) miles programs is that they offer users a sense of mastery. It’s easy to feel smart about the way you’re using miles. You can misunderstand and even try to beat the system.
Permission Marketing by Seth Godin
Part of the attraction of the (airline) miles programs is that they offer users a sense of mastery. It’s easy to feel smart about the way you’re using miles. You can misunderstand and even try to beat the system.