<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Packaging is the ultimate communication tool, and the most imaginative ideas have emerged from the strict confines of the challenge of packaging products. To humanize, emotionalize, and tap into the senses a product needs to make the connection between perception and aspiration by translating the packaging forms and product graphics into a presentation that connects immediately to the end user.

Emotional Branding by Marc Gobé