<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Packaging is a half-second commercial. It has to work instantly to catch your attention or establish your familiarity with a product. A package has half a second to be acknowledged and another half a second to be loved. The message needs to be instantaneous and direct-highly intrusive yet emotionally connected.

Emotional Branding by Marc Gobé