Our brand name Igor eliminates the need for advertising, PR, and sales calls. We get a ridiculous amount of press, because when journalists search our field they see lots of bland names and then spot Igor and think ‘this looks interesting.’ Also, we know that our clients are risk-tolerant if they have the nerve to recruit a company called Igor.

Copywriting for Design, Advertising, and Marketing by Mark Shaw interviewing Steve Manning of Igor

Leave a Reply