<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Never forget leadership. No matter how small the market, don’t get duped into simply selling the benefits of the category early in the branding process. There are also the long-term benefits of leadership. Because once you get on top, it’s hard to lose your spot.