<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Never assume that consumers know which brand is the leader. This is especially true in fast-growing, new categories like contact software and maintenance software. Most new prospects have no experience with the category and little knowledge of available brands, so they naturally gravitate to the leading brand.