Human beings have a finite amount of money. You can’t buy everything. You have to choose. But because your attention is limited, you’ll be able to choose only from those things you notice.
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Posted on October 3, 2013 by Joshua Smith
Tags: advertising, branding, business model, competitive advantage, consumers, customer loyalty, customer relationship management, innovation, inspiration, misconceptions, perception, seth godin, social networking, user experience
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How to Shape Human Behavior
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