<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Guerilla marketing provides the personal encounter that is so vital in the emotional economy – the consumer can see the face of a brand. It makes sense to distribute sample goods or advertising for the brand at places where the target audience congregates.

Emotional Branding by Marc Gobé