How to Shape Human Behavior

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Good research should be used in choosing your brand fragrance. Give your customers a product to taste, smell, feel, and then give them pictures, words, or logos. Ask them how much this scent goes with that image. Find the particular sensory stimulus that matches your brand.

Emotional Branding by Marc Gobé

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 Posted on October 1, 2013 by Joshua Smith

 Category: interview

 Tags: business model, cognitive bias, consumers, customer relationship management, graphic design, industry analysis, logo, marc gobe, persuasion, photography

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