Does brand expansion hurt the brand? Yes. Does it hurt the company? Maybe not, as long as there are no competitors astute enough to narrow their focus.
Talent development resources for high-performing, high-potentials.
8 lessons published in 2022
8 lessons published in 2022
Does brand expansion hurt the brand? Yes. Does it hurt the company? Maybe not, as long as there are no competitors astute enough to narrow their focus.