Consumers are suspicious. They tend to disbelieve most product claims. Your brand might last longer, require less maintenance, and be easier to use, but who will accept claims like these?
Leave a Comment
Posted on October 13, 2013 by Joshua Smith
Tags: advertising, branding, business model, cognitive bias, communications, competitive advantage, consumers, copywriting, marketing, misconceptions, perception, persuasion, product design, public relations, Ries&Ries
You must be logged in to post a comment.
SolutionsCareer AssessmentCoach DirectoryOnline LessonsCoinbase Invitation
How to Shape Human Behavior
Proudly powered by WordPress
Theme: Purpose by Organic Themes.