<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Build an asset that has nothing to do with your brand and everything to do with your relationship with your consumer. Will you find competition? Without a doubt. But once you’ve established permission with your customers, it will be extremely difficult for a competitor to dislodge them.

Permission Marketing by Seth Godin