<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Brands change ad campaigns often in order to keep them ‘interesting and fresh’. In exchange for these brief bits of attention these marketers are trading in the benefits of a long-term brand recognition campaign. It’s a trade they’re willing to make, because interruption marketing requires it. Without attention, there is no ad.

Permission Marketing by Seth Godin