Ask not what percentage of an existing market your brand can achieve, ask how large a market your brand can create by narrowing its focus and owning a word in the consumer’s mind.
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Posted on October 14, 2013 by Joshua Smith
Tags: advertising, branding, briefs, business model, cognitive bias, competitive advantage, consumers, copywriting, customer loyalty, customer relationship management, industry analysis, innovation, misconceptions, persuasion, Ries&Ries
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