<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Advertising is often a masterful way of speaking directly to consumers at different points of contact, but it is only one aspect of a strategy that includes a thorough understanding of all the possible places where a brand – consumer dialogue can take place.

Emotional Branding by Marc Gobé