Your consumers consciously select the promotional and advertising messages that they wish to listen to. Target those who are predisposed to buying, who have some interest in your product, and who will give you the time of day. It is much better for people to want to buy from you than for you to have to sell to them. It’s hard to resist finding out more about something that we think we really want to know about.
Copywriting for Design, Advertising, and Marketing by Mark Shaw