We all know that most startups fail. As an engineer, I’ve had over and over again the experience of working on amazing technology that today is sitting on a shelf or worse, that nobody is using. I kept looking for more technical solutions, ‘If we could just get the right development methodology, the right this or the right that, then we could stop this from happening.’ But the truth is that anyone whose worked on new products knows that most of them are doomed to failure.