<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

You’re not looking for new customers for your products, you’re looking for new products for your customers. If you end up with 80 angry litigaters as your client, expect that your business isn’t going to grow.

On the other hand, if you actively pick your customers, it’s your fault if you get good or lousy clients. Choosing the right kind of client is all pre-marketing and pre-advertising. It’s in the branding strategy planning stages.