<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

You need to catch (your consumer’s) eye with a strong product name and description, the tone of voice you use should be friendly and on her level, and you’d better have something good to say – a clear benefit or an inspiring proposition – otherwise you’re wasting (your target audience’s) time.