<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

There are more connections between the olfactory region of the brain to the amygdala-hippocampal complex (where emotional memories are processed) than any of the other senses have. Scent is not filtered out by the brain; it is instinctive and involuntary. Hence, your customer’s nose is actually a direct link to their memories and emotions.

Emotional Branding by Marc Gobé