<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

The agency creating the logo and the tagline generally maintains the creative rights to the logo, and the client cannot just simply do what they want with the concept of the creation. Some clients, however, may not understand this and think that when they buy a concept/creative idea, that they can then take this creation and use or modify it however they want without regard for the agency’s Graphic Chart Guidelines.

Martine Meyer, Print Producer for TBWA