<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Targeting Generation Y (born 1977-94) is complicated because they have a tendency to reject the ‘mainstream,’ and as soon as a brand becomes big it is in danger of falling into their disfavor. Success = sellout = bad.

Emotional Branding by Marc Gobé