Rejoignez 15,5 milliers d’autres abonnés

T-shirts, caps, mugs, mouse pads and so on… But how effective is all this clutter, really? Most brand-presence strategies are based on the concept of quantity, not quality. The fear that a competitor might occupy the physical territory becomes the motivator, instead of a focus on inventive ways of making a real, lasting connection.

Emotional Branding by Marc Gobé