<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Sometimes what (clients) want is wrong: wrong for the intended audience, wrong for them, and wrong for me. I realized I would be a better designer if I didn’t have so much empathy. Too much empathy can lead to designers becoming overcompliant – and the consequence of too much compliance is mediocrity.