<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Sell the benefits, not the features. Assume your customers say ‘so what?’ to every claim that you make, and then give them the answer before they’ve even thought about the question. You do the hard work for (your consumer). If you work out the benefits and present them appealingly, far more of your audience will respond.