Rejoignez 15,5 milliers d’autres abonnés

Problem solving is a part of being a graphic designer, but most graphic-design briefs are not ‘problems.’ In fact, they are the opposite; they are opportunities to create something new and unexpected. If we insist on treating all briefs as problems waiting to be solved, our responses will be constrained by the need to provide rational quantifiable solutions, when in fact we should be letting rip with the rebel yell of unfettered creativity.