It’s worth looking at what a brand is before looking at what a brand name should be aiming to achieve. A brand is not a logo, it is a promise – that has to be delivered.
Copywriting for Design, Advertising, and Marketing by Mark Shaw
Lessons
It’s worth looking at what a brand is before looking at what a brand name should be aiming to achieve. A brand is not a logo, it is a promise – that has to be delivered.