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It’s worth looking at what a brand is before looking at what a brand name should be aiming to achieve. A brand is not a logo, it is a promise – that has to be delivered.

Copywriting for Design, Advertising, and Marketing by Mark Shaw

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 Posted on September 22, 2013 by Joshua Smith

 Category: interview

 Tags: brand promise, branding, business model, copywriting, logo, mark shaw, rebrand, user experience

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