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‘If you only look for ideas when you need them, you will soon get stuck. However, if you constantly try to generate them and connect things by making juxtapositions of thoughts, alignments, and by embracing coincidences, they will be there in abundance. With a little practice most people can have good ideas. That’s the easy bit: choosing which one to make is the difficult task.’

Graphic Design: A User’s Manual by Adrian Shaughnessy of United Editions quoting
Daniel Eatock