If we are going to be accomplished, effective and responsible graphic designers, it makes sense that we learn how to explain to our clients what we do, and how we do it. Simple really – except it’s not. So much of what we do is instinctive and we rarely stop to think about it. We forget the basics like presenting it in a way that non-designers can grasp. We take a lot of things for granted.
Graphic Design: A User’s Manual by Adrian Shaughnessy of United Editions