<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Every brief has three essential elements:
1) Profile of your target audience
2) Clarification of the core message
3) Good reason why target audience should be interested

There is a lot more that can be included in a brief, but without these three key elements you cannot hope to hit the nail on the head.