How to Shape Human Behavior

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Consistency: The key to developing Brand Awareness. Consistency in colors and how they’re used. Consistency in how your logo is presented. Consistency in the tone you take in your writing. Consistency in your use of fonts. Consistency in the way your present your brand.

Olivia F. Gresham of OGiDesigns

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 Posted on September 1, 2013 by Joshua Smith

 Category: interview

 Tags: branding, communication, logo, Olivia Gresham, product design, rebrand, typography, web design

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How to Shape Human Behavior

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