<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Aiming for the young consumer does not guarantee a long-term bountiful bottom line. Instead, brands should court a lifelong love affair, characterized by a perpetual dialogue surrounding the issues affecting consumers. Brands need to understand this generation today if they plan on serving them tomorrow.

Emotional Branding by Marc Gobé