Don’t just state the price; wrap the price as if it were a gift. By stating the price alone, all the attention is focused on the cost instead of the other reasons purchases are made and the emotional atmosphere desired may be lost. Example:

“This limited-edition piece at the value of $500 dollars is already turning into a collector’s item. It will be an exceptional addition for your private collection.”

Selling Luxury by Robin Lent and Genevieve Tour