Luxury brands can afford to raise their prices without losing sales because their customers hate the idea that the value of their objects is slipping. They offer limited editions because they need to create rarity, whereas most manufacturers do all they can to avoid out-of-stock situations. Luxury brand sales have exploded, reaching mass-market levels, without losing the glamour of distinction. Subtle touch by subtle touch, they remain exclusive.
Jet>Lag by Jean-Marie Dru