<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

When something conflicts sharply with our visual expectations, we give it more attention than something we’re prepared to see. The unexpected causes us to do a double take, looking the second time more closely and with greater interest. Your (advertising) will receive much more attention if you include an element that surprises your readers.

Creating Great Designs on a Limited Budget by Lee Chartier & Scott Mason