<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

One essential consideration in formulating the objectives for any product is brand identity – a set of conceptual associations or emotional reactions – is importnat because it’s inescapable. In the minds of your users, an impression about your organization is inevitably created by their interactions with your product.

The Elements of User Design by Jesse James Garrett