How to Shape Human Behavior

Resources in human behavior modification delivered to your inbox every few months.

Join 15,764 other subscribers
<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

The important thing for the advertiser is to establish the connection; it doesn’t have to be a logical one, just a positive one.

Influence: The Psychology of Persuasion by Robert Cialdini