Rejoignez 15,5 milliers d’autres abonnés

If your branding strategy is already clearly defined and your advertising objective is for a small print article, then research time may take a few days reading all relevant articles on the subject to find one or two unique ways to communicate about your subject. If your branding strategy hasn’t yet been defined, then your research must include a market analysis and consumer profiles in your particular market segments.

Pauline Gandaubert, Branding Consultant for Havas Worldwide