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Even if you don’t have a lot of money, you really should invest in professionals to advertise for you. Professional agencies have lost a little bit of power because of the internet, but finding good creatives isn’t simple – they’re hard to come by. The strange thing is that with the internet, everyone thinks they can do advertising or create advertising. I don’t know why. It’s a job that’s easy to think you can do.

Rémi Noel, Creative Director for TBWA