<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Consumers tend to allow their beliefs and opinions to influence how they interpret evidence, events, and arguments. The stronger the consumer’s belief, the firmer the consumer may challenge contradictory evidence and instead become an even firmer supporter in their initial belief. This ‘attitude polarization’ can be observed in issues that stir emotions.