<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Consumers tend to adopt the same behaviors and beliefs because many other people do (or believe) them. As these actions and beliefs spread among people, and as more people come to do (or believe) something, the probability of any individual adopting it increases with the proportion who have already done so, regardless of the underlying evidence.