<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Brands sometimes have goals and expectations that aren’t always fully defined or researched. So you must first data mine to ensure your expectations are obtainable, and then convert that data into concrete Key Performance Indicators (KPIs) to see what can work during your advertising campaign.

Jean-Baptiste Daudet, Data Consultant for Ogilvy