Rejoignez 15,5 milliers d’autres abonnés

Brands began because somebody loved to do something, because of humor or love or irony.

As the brand grows they try to tell that story to people who may not be familiar with the brand’s origins.

So we, the ad agency, try to determine the brand’s original story’s emotions and infuse that emotional aspect to their advertising campaign no matter how practical or analytical the objective.

Steven Brinlee, Senior Creative Director for AR New York